How Minimac Systems carved success in MNC dominated Industry

Pune (Maharashtra) [India]: Minimac Systems, a Pune-based company, is a provider of global quality standardized and customized solutions for oil flushing, chemical cleaning, oil purification, and oil testing. This 100% indigenous startup company is determined to innovate and present solutions under the “Make in India” campaign.

The lubrication and hydraulic reliability market is valued approximately USD 1 billion in India & USD 4 billion in the world and is expected to grow at a compound annual growth rate (CAGR) of 5%. The market is dominated by American and European companies. In this MNC dominated industry, Minimac Systems shines through all these years by helping industries save millions of dollars with the technological advancements in the field of contamination control.

As they marked 10 years, let’s have a look at how they have been continuing their successful journey as a leading manufacturer, exporter, and technical consultancy company.

LET’S REWIND – Anshuman Agrawal, an IIT-IIM Grad quit his job at Tata Motors and founded this multi-million dollar valuation manufacturing startup back then in 2012. The company was incorporated with the mission to accelerate the adoption of cost-efficient technologies and practices for improved reliability and performance of lubrication & hydraulic oil systems. This company initially started with a group of 8 employees. Today, it has a team of 50+ talented people who never fail to meet the business needs with utter perfection. Minimac offers the best-in-class, versatile, application-compatible, cost-efficient equipment for lubrication reliability and contamination control. The company has established a strong brand and market presence in Asia, the Middle East & Caspian, North Africa, Africa, South-East Asia, and Australia. Minimac is a holder of many esteemed awards & recognitions and represented India in the Top 100 startups in Brazil and featured amongst the Top 3.

BUMP IN THE ROAD – Pandemic has disrupted the entire world. The past two years were difficult as it did not allow site visits and meeting the prospects in person. One of the major challenges for Minimac was to be in front of the right people at the right time with the right product. Also, the company is not limited to a genre. It believes in providing a holistic approach to the clients. Minimac had to change its strategies to serve the market during the pandemic.

THE JUMP OFF – In support of ‘Vocal for local’, 100% of Minimac’s vendor base is Indian companies, and raw materials for the products are sourced locally. The Company came up with innovative products & services with the help of its R&D team. The indigenization of 8+ technologies is done to offer cost-effective solutions to clients. Digital marketing and branding activities helped them to overcome the challenges and generate more revenues for Minimac. Importantly, the company had an outbound strategy in place and published many technical articles, organized 13 webinars successfully impacting a community of 1 lakh plus professionals globally.

To know more about our products, services, offerings, and success stories, visit:

“We are incredibly proud of what we are doing to create awareness towards lubrication excellence. Completing 10 years is a great accomplishment for us. We believe that a company’s business prosperity and productivity completely depend on the entire team, and no single person can take the full credit for all these years of our success. It is a delightful celebration for all who have been a part of Minimac. Let’s begin the next 10!” said Anshuman Agrawal, Founder & Managing Director of Minimac Systems.

Mr. Anshuman leads Minimac Systems with a passion for techno-preneurship and impacting the industry. He is a certified MLT I from ICML and a trained MLE from Noria Corporation. He is a member of ‘The Society of Tribologists and Lubrication Engineers’ (STLE), ‘The International Council for Machinery Lubrication’ (ICML), ‘Tribology Society of India’ (TSI), and ‘Indian Chamber of Commerce’ (ICC).

Asking for a piece of advice for the young entrepreneurs, he says, “Being a successful entrepreneur takes a lot of hard work, vision, and determination. If you know your goals; believe in yourself and take action. More importantly, manage your energy, not time.”

Minimac is set to achieve its next wave of growth and expansion. Moving towards the Maintenance 4.0 program and developing IoT-based AI tools for condition management of assets; the company is also looking for technology collaboration with companies abroad to build better products for the Indian market.

Written by: Jhumpa Mukherjee

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